How To Write A Good Product Review – Isle Jura Whisky

How To Write A Good Product Review – Isle Jura Whisky

I recently had dinner with a few friends, both of which are experts on whisky tasting. This couple run blog on the art of whisky tasting. We shared a great dinner and afterwards had a few dram’s of Whisky, didn’t get to sample any of the Isle Jura Whisky, one of the whisky’s I have been dying to try. We did have a few really nice substitutes supplied by another friend. After the fog cleared the next day my interest in whisky was renewed once again.

I am no expert on whisky tasting, but I sure enjoy a few drams of the finest Whisky now and again. I decided to check out a couple of whisky authority websites to see what experts had to say about the whisky that I had I have been dying to sink my teeth into, Isle Jura 12 year old whisky.

To be honest I was totally surprised by what I found.  I never came across a single authority whisky blog that knew how to write a good product review. Most of the reviews I read, I couldn’t find in search engine results. The only way I found the whisky reviews was by accident, I was stumbling around their websites and found 600 word reviews or less.

There were very few reviews on Isle Jura whisky, the whisky I was interested in learning about. When you write a good product review, its purpose should be to inform your current website faithfuls as well as have the ability to attract new visitors, it needs to rank high in search engine results, if not, why would you write the review in the first place, for a handful of current followers?

When writing a good product review your goal should be to attract new website visitors as well as inform existing followers. What I found as I scrolled through whisky related blogs were lots of missed opportunities. Product reviews that were written with zero emphasis on ranking in search engines such as Google. Most of the whisky related blogs were passing up tons of traffic and potential income revenue by doing so.

If the whisky sites I visited continue to write product reviews that have no focus on ranking in search engines they offer no chance of bringing in new visitors to their website, they will surely die a slow death. You always need to be looking for new blood. The only blogs that thrive are the ones that search for new followers. One sure way to do this is to write good product reviews that appeal to your existing website base, while optimized for search engines. Your goal as a website owner should always be to write informative content that ranks, this will go a long way to ensuring your blogs future as an authority website.

The importance Of Writing Product reviews?

If you want to build your brand as an authority website you need to get fresh traffic to your site, to do this you should be able to write a good product review will garner internet exposure for your website. Product reviews are usually what people look at before they make their purchase. Affiliate marketers call this targeting at the right stage in the buying cycle. A positive or negative review will in most cases be the deciding factor on whether a person will make a purchase or not. They have done their legwork and have decided on what route they want to go, now they just need that little bit of information that will help them make that final decision. A good product review will convert website visitors into customers.

Product Reviews Will Help You Become An Authority In Your Niche

Unbiased and thorough product reviews will establish your site as the place to go for product info in your niche, not only with website users but search engines also.

The benefits that will come from establishing yourself as an authority website are numerous, not to mention the revenue earning opportunities that running an authority blog offers. An authority blog that generates traffic can attract paid advertising from online and offline brick and mortar businesses. If you have the traffic you can set your own price when it comes to merchants wanting to buy space on your site. An authority blog can also generate affiliate commissions by promoting affiliate offers on their site. In the case of whisky related sites, you could tie in drams, cigar cutters, personalized bar towels, whisky, the list goes on and on. Commissions vary, one of the whisky affiliate programs I visited offered 6-10% commissions on a sales. These commissions can add up fast when consumers are purchasing high end whisky.

If you are thinking about creating an authority blog on your passion or own one now, I would definitely look at monetizing your blog right out of the starting gates, don’t wait, it will only make life more difficult for you when you decide that you want to start making money from your blog.

I would also look at investing in  a little training.  Training is very inexpensive and you will find that you can implement new techniques into your blogs development as you progress in your training. Affiliate marketers call it earn while you learn!

My approach to this article is to show you what I would look for in a good product review on a item like Isle Jura Whisky. You can substitute any product for the whisky. I hope this article helps you follow your passion and at the same time helps you create authoritative content that not only engages your current audience, but also brings in new website visitors. Please leave me any comments or questions at the bottom of this post, I look forward to chatting with you, cheers Mike.

Expertise In Your Niche Doesn’t Guarantee A Good Product Review

One thing I see quite often when I work with new bloggers is they feel they can just jot down their thoughts in a blog post and all will be good. For many a blog is an after thought. They have experience in a niche and then decide to blog about it. I know that most new bloggers have the best intentions in mind when they sit down to share their experiences with their website visitors. The problem with expertise on a topic is, it doesn’t make you an expert at blogging or affiliate marketing, unless of course, your niche is affiliate marketing.

Most experts in their niche have zero formal training when it comes to blogging/affiliate marketing. There really is no point writing material for your site if it won’t be seen. This is why it’s critical to have the basics down before you start writing a product review or post for your website.

This is not to say that you need to be an expert in your niche,  you “don’t!” A Bloggers knowledge in their niche grows as their blog evolves. As you research new topics for your site, your experience level expands. Every time you write a new post you learn even more on your topic or niche.

Before I jump right into this post, I want to throw a little plug in for a friend who puts on quite a few whisky tasting events. Greg who is well known for his world class Whiskey tasting events has an upcoming event scheduled for  shelter point distillery, on Vancouver Island British Columbia Canada. This guy knows his shit, I mean whisky!

Lets get started!

Establish Who You Are Writing A Product Review for?

First thing you need to do, decide on is who your audience is. What audience do you want to reach with your product review? When I look at a product like Isle Jura Whisky I would write a review under the assumption that my audience knew very little about Jura whisky. You may get the odd whisky connoisseur, but for the most part your target audience will be the whisky novice. This goes for any product, assume your audience knows zilch about the product you are reviewing. Your post needs to be educational, informative, complete!

Know A Little SEO Before You Write An Affiliate Product Review!

Knowing a little SEO (search engine optimization) before you write a product review will go a long way to getting your post in front as many internet surfing eyes as possible.

The first thing you need to do before you write any product review or post for your website is, use a keyword tool. This will help you find the proper keywords to use in your post and title. Keywords are very important when trying to get your post to rank high in search engine results. I am not going to go into too much detail on this topic, only to say that keywords are important and should be the building blocks for your product review or post.  Here is a keyword search that I did before I started this post. I used a keyword tool called jaaxy. You can get 30 free searches if you want to try it out here!

This is where I got my tile, look at the traffic and low QSR score

What this screen shot shows is that, “How to write a good product review” is a great keyword phrase to have in your title and in the body of your product review. On average there are 104 monthly searches and a very low QSR score of 58 ( QSR is the competition for these keywords). When your blog is new you want to choose titles for your posts or product reviews that have low competition, this competition comes from other relative searches. You can see if you go too broad with your title “How to write a good review” the competition goes through the roof with a QSR of 172. I used “How to write a good product review” in my tile as well as “Isle Jury Whisky”. I did this with the hope that I might also rank for someone searching for a product review on this particular whisky. As your blogs authority grows with search engines and you start to see your posts rank higher you can start to choose higher traffic and higher QSR competition keywords.

In the event that I were to write a product review on Jura whisky I would start with a keyword search for the tile of my review or post. I wouldn’t just assume that Jura – 12 year whisky would be my title. Below is the search I would have done before I sat down to write a product review on Jura 12 year old whisky. See I even spelled whisky wrong in my search, lol. This is actually a strategy that affiliate marketers use, wasn’t the case here, I just screwed up!

Here is a screen shot of  my keyword search for “Jura  whisky”

In the case of Jura – 12 year old whisky, it didn’t have any traffic, it actually didn’t even come up on my search, obviously this won’t make for a good keyword phrase or title, people don’t search this phrase. What my post should use for keywords is something with “Isle Jura Whisky” in the title and through out the body of the post. I would write a product review that used the words that the keyword tool stats showed were preferable. Isle Jura Whisky had 135 searches per month with a low QSR score of 47, this is an insanely low for a QSR, makes me drool, lol. A title I would consider for my product review on Jura – 12 year old whisky would be something like” Isle Jura Whisky – How does this 12 year old whisky compare?”.

What you want as the main part of your posts title is your main keyword phrase, which is Isle Jura Whisky. You then want to  follow this with something that is descriptive, makes a person want to click on your snippet in the search engine results to find out more. Only 7% of internet users search past the first page, that’s why it’s so important to use the proper keywords in your title and body of your post to achieve that first page ranking. You also want your search to look enticing, that’s why you add the descriptive part to your title. Don’t get too crazy with the descriptive part of your title, in some cases search engines will use that part to rank you in some obscure search in their indexing, a place where your post or review will never get seen.

Use Internal and External Links

You will also see I have used quite a few internal and external links in this post. Internal links are used to link to other product reviews with in your site. For example, I might make reference to another whisky that has the same characteristics as the Isle Jura – 12 year old whisky. This would be considered an internal link. An example of an external link would be when you link to the Isle Jura distillery. Linking to an authority website elsewhere, just like I linked Isle Jura to wikipedia. where you could find some information on Isle Jura is always a good SEO strategy. Linking externally to authority sites or information to support your post or review is welcomed by google and other search engines, they love this stuff and reward you for it with higher rankings.

If you want to learn more on SEO I recommend Wealthy Affiliate for some FREE SEO training. Another good resource to get the basics of SEO is Neil Patel’s site where he goes over the basics of SEO.

You’re The Expert, Inform Your Visitors

Don’t make the mistake that lots of experts in their niche’s make, teach, don’t assume your website visitors know squat about your product or service. Make sue your product review demonstrates your knowledge. A good product review should be at least a 1000 words, even at that, it may be hard to get your point across in an authoritative manner. Google wants athorative content, words matter! Answer questions that you feel your visitors may want to know. Here are some questions I would ask if I was interested in Isle Jura Whisky…

  • Where was Jura whisky made, region, process. Who makes it, nuns, child labour?
  • Some history on Isle Jura distillery
  • What are some comparisons (link to more product reviews)
  • Discuss how the price correlates to value
  • Where can you buy Isle Jura whisky
  • What are the attributes of Isle Jura whisky, smoky, Petey, expand on this!
  • Is this a good, bad or ugly 12 year old whisky? How does this stack up, give it a rating?
  • Use your keyword phrase Isle Jura whisky, but don’t over use it. Over use is keyword stuffing, pisses Google off!
  • What’s the best way to try Isle Jura whisky, dram on ice, add a little water, naked by a fire, tasting while on the back of a goat, ok, that was a stretch even for me.

I am definitely not an  authority on whisky, but these are some of the questions I would have liked to have answers to, I am sure my readers would also. What I like to do is scratch all these questions down when I am doing a product review and simply input the answers, at the end I have the bulk of a goof product review done.

To Summarize What A Good Product Review Entails

Here are few key elements of a good product review…

  • Always assume your audience knows nothing about your product or service, it’s your job to inform them.
  • Lay your product review out in a cohesive manner, title, topic headers, answer the questions
  • Add images that help tell your story, maybe not like the goat one above lol, couldn’t help myself.
  • Show your audience you are the authority in your niche, they need not go anywhere else
  • Link internally and externally to other relative topics that pertain to your product review, support your product review with relative content.
  • Teach, teach, teach!
  • Always ask for comments or questions, google sees comments as content and your visitors will also see that your blog is fresh by the comments and questions that you get. Answering questions is also a good way to interact with your visitors and demonstrate your knowledge. Visitors love to give their opinion, let them!
  • Don’t get too technical, talk to your audience in a manner that they can relate to. Use a little “slang in your thang” if you know what I mean!
  • Use an image optimizer like Kraken. Having images that are too big on your site will slow down your site speed, something Google will penalize you for. Kraken is a free plugin for WordPress sites. WordPress is a website building platform I  highly recommend using if you are looking at starting a blog.

Isle Jura whisky is a good example of a product review that could be a winner for any authoritative whisky site.

I really just scratched the surface with this post. One thing I hope you do take away from what we have discussed here is, get some training, it’s not expensive and it will pay off big time as your blog develops.

Just a note, this post was over to 2700 words which I wrote on a day where I went grocery shopping, made a big pot of spaghetti sauce, did the recycling, went to the gym and watched a debate for prime minister of my country Canada (boring). Don’t want a pat on the back, just a few credits from my wife lol.

Na, just letting you know it doesn’t take that long to put together a post that is somewhat informative and has the potential to rank high in search engine results.









Leave a Reply

Your email address will not be published. Required fields are marked *