How To Write A Call To Action: Make Your Website Visitors Take Action

How To Write A Call To Action: Make Your Website Visitors Take Action

You do all that work, research your keyword phrase, Write content that ranks, research your topic and write engaging content. Best of all, you get lots of search engine traffic. That’s everything you did right, but you still have squat for conversions and sales!


You forgot one of the most important aspects of creating a popular post, get your visitors to do what you want them to do! This can be a tricky endeavour for any bloggers/affiliates unless you know how to write a persuading call to action. You can turn that well earned website traffic into affiliate sales by knowing how to create a call to action that will make your website visitors take notice and ultimately take action.

In this post I will lay out how to create an irresistible call to action that will have your website visitors eating out of the palm of your hand, enjoy the read and by all means leave me your comments or questions at the bottom of this page, or contact me in private through the contact me page on this site. Have a great day Mike.

Lets Start At The Beginning: What Is A Call To Action?

Call to action is simply a word or phrase that asks your website visitors to perform a task Like “Click” or “Click Here to Receive This Free eBook, Start Here, buy now, call now or get your free trial here. These are just s few examples of common CTA’s or call to actions.

A Call to action can be used for a variety of reasons, such as, have your website visitors look at a certain offer, share your content on social platforms, Give up their email address, make a purchase, really the reasons for call to actions are numerous. Call to actions can come in all shapes and forms. You can create a call to action as a button, image or even just a simple link in the body of your text. One of the main reasons websites are not converting visitors in to sales are weak call to actions.

What Makes A compelling CTA

A call to action needs to be relevant to your marketing message or contents message. Your CTA needs to pique your visitors interest, speak to your visitors wants and needs, and above all, needs to be inspiring and motivational. If you have a home renovation blog you might use a call to action that plays to your visitors interests and desires, something like “enter here for your free book on designing your own dream kitchen on a budget”, or click here to receive our free design tips for small bathrooms, Read this and save thousands by avoiding 10 common mistakes that every DIY renovator makes. Subscribe here for our free newsletter. Its endless what CTA’s you can create, it really boils down to making your CTA’s relevant and enticing. Make sure that your CTA’s are concise and to the point, visitors need to know what they will get by taking action.

Words You Choose For Your CTA Make All The Difference

Action words: can be very helpful in getting your audience to take action. Words like, Read More, learn more, Signup here, start here, subscribe here, start a free trial now, are just a few action words that you will find in many call to actions that suggest that a certain action needs to be taken. Below is a call to action that follows information from human proof designs an affiliate marketing platform with done for you affiliate sites. See how they give you some relevant info and then prompt you to act on it.


Limited Time verbiage: Using words that instil a sense of urgency can be very effective when creating call to actions. Words like, limited time, limited space available, while quantities last, going fast, last chance. Words like these can make a website visitor feel a sense of urgency or feel like they may be missing out if they don’t act fast. Here’s an example of a CTA used in a  program that I reviewed a few weeks ago called affiliate bots.

Sensitive words: Words you may want to avoid are words that add a sense of unwanted pressure like, buy now, order now and submit are just a few words I would avoid using if possible. Words that create a sense of unwanted pressure could have a negative phycological impact on your visitors. There is a good read on soft selling on the Harvard Business Review site that speaks to how “low pressure marketing” has it’s advantages over high pressure marketing, not quite apples to apples because it deals with more face to face selling, but the principles are the same.

Create A safe environment: Use words like zero risk, 100% guarantee, no obligation, no risk free trial. These words will help to send a message to your visitors that they are safe performing a task you require. Here’s a CTA off of Wealthy Affiliates home page where they offer a free membership with no risk, no credit card providing a sense that you are entering a safe environment, which you are with Wealthy Affiliate I might add!

Offer value: Offering your website visitors something that is relative to your topic or product that is free or has some value can be a great way to gather emails or funnel your audience down a funnel that will eventually lead them to the purchase of your affiliate product. Offering a free subscriptions to a news letters, free eBook, free downloads, free product samples can be a great way of getting email addresses or simply getting people to take that first step that keeps them moving in the right direction. Here is a CTA from Authority Hacker an online affiliate marketing training platform…

Not everyone can give a way a free starter membership, but a good example of offering value while leading someone down a sales funnel would be Wealthy Affiliates and Affilorama’s free starter membership. These starter memberships offer great value for people looking at getting into affiliate marketing, but also have an ulterior motive,  giving people a taste of what a paid premium membership offers is the goal . These free starter memberships create an enticing call to action and at the same time buy the platforms time to pitch their premium products while offering something that their leads were looking for. This really is a win, win for everyone involved. Like I said, you may not have a free program to offer, but I am sure you can find something of value to give to your website visitors that will lead them towards doing what you enviably want them to do.

Invite your visitors to participate: Asking your website visitors to engage in something is a good way to make a connection and make them feel part of something like taking a survey, leaving their opinion, join our community, or even enter to win.

Give the personal touch: Encourage comments and one on one interaction by asking people to contact you in private through your” contact me page”.

I have received multiple enquiries through contact me pages over the years. This is always a great opportunity to connect one on one with your website visitors, many of which take this opportunity to tell you what they couldn’t in public. Participating in the make money online niche puts you in the unenviable position to correspond with people who have fallen on hard times they have turned to the internet to find answers to their financial woes. This offers an opportunity to make a personal connection with your website visitors, yes this is still a call to action, people still need to click on the contact me page, but for me it’s much more, its personal. I always make a point of telling people who are in a precarious financial position to look to more traditional offline sources for financial relief, the net isn’t a good place for the vulnerable. I have seen too many dubious online money making opportunities prey on the most vulnerable. Many of these people I find come back after they have gotten both feet on the ground and are more than happy to work with me and my affiliated products, given my honest approach. Short term gain isn’t worth your integrity, ah! I digress, affiliate marketing rules to live by, this is for another post lol.

Where Should You Place Call To Actions?

Call to actions come in all shapes and sizes, links in text, images, buttons, pop ups and sidebar widgets.  It only stands to reason that call to actions should be placed where they make the most sense. If you have a body of text ad a relevant CTA at the end, whether it be an image, or a button, if it is text add it to the body of text. The bare minimum you would want to add call to actions would be, towards the beginning of your web page, in the middle, end and sidebar. Other than these places you can place call to actions where they make sense. Many websites use a combination of text and image call to actions. hope you got something from this post on how to write a call to action, leave me any comments or questions below. Here is my example of a relevant call to action…

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